Discover cutting edge techniques applying Agile to Marketing.

The Certified Agile Marketing Specialist™ (CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™ (CAMT). The CAMS course is designed to cover all the basics of Agile as applied to Marketing activities and to better align the Marketing department with Agile techniques used by development teams. Applying an iterative approach allows for rapidly discovering which marketing campaigns are most effective and which yields the highest results. Attendees are required to pass a brief exam and will leave the course certified! Re-take opportunities are available as well as additional coaching from a Certified Agile Marketing Trainer or Coach.

Agile Marketing is a combination of cutting-edge Agile development processes often used in software development as applied to internet marketing strategies to create an iterative approach to marketing and achieving sales results. At Formula Ink, we have helped companies increase their speed to market in development by more than 80% faster than competitors. When we began applying this iterative approach to marketing, we began seeing our clients soar by more than 300% growth in 6 months and more than 780% growth in a year. This course will cover the fundamental practices and specific, actionable steps that lead to massive speed when applied to marketing and massive increase in revenue when applied to business growth.

In this Certified Agile Marketing Specialist™ (CAMS) course, you will learn:

Agile Marketing foundations and core values
How Agile is used in Product Development and IT and the transition to use in Marketing
Visual collaborative approaches for identifying customer needs
Adopting an iterative process applied to Marketing for fast results & sustainable growth
Focusing on the customer relationships that carry the most value
Organizing your marketing into channels of Filtering, Educating, and Selling
Creating the systems and messaging to find and nurture your ideal customers
Review of case studies applying these techniques to yield rapid growth
Moving beyond theory into real world application

Upon completing this course:

Qualification for Certified Agile Marketing Specialist™ (CAMS) Certification after passing a short certification exam
One year membership in the Agile Marketing Academy
14 PDUs from PMI (Project Management Institute)
PMI-ACP: This course counts as 14 of the 21 contact hours needed to be eligible for the PMI-ACP certification.

Who should attend:

This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.
Practical Agile that Gets Results

Course outline:

DAY ONE
Introductions

Traditional Marketing vs. Agile Marketing
Agile Marketing Mindset and Manifesto

What are Funnels? User Stories and Brainstorming

Problem Solving and Solutions
Avatars and Persona Crafting

Agile Marketing Canvas

Hypothesis Visualization
Hunt for the 80/20

Sales Letter Writing

Message to Market Match
Lead Magnets

Testing and Traffic

Agile Marketing Tools
First Increment Testing

Q&A + Retrospective

DAY TWO
Recap of Day 1

Review Increments
Agile Marketing Recap

Tracking for Conversions

Pixels: Tracking, Retargeting, Conversion
Business Manager - Avatars and Audience Review
Creating and Launching Your First Ads

Agile Techniques and Tracking Your Progress

Daily Standup and Taskboard Overview
Determining a Sustainable Pace
Fibonaccis and Relative Sizing
Retrospectives

Launch, Iterations & Split Testing

Project Simulation
Building on Your Funnel
Analytics and Review

Closing

Agile Marketing Canvas Gallery Walk
Exam (Taken in the class) | Certificate distribution

At the Agile Marketing Academy, our mission is to create a standardized knowledge base and best practices for how corporations, business owners and individuals leverage rapid learning cycles to enhance marketing systems to maximize sales and marketing results while delivering break through performance and customer satisfaction.
With focus, transparency and accountability as keys to any company’s success, we are working to bring bleeding edge project management and leadership techniques to sales and marketing operations worldwide.

Certified Agile Marketing Specialist (CAMS) Training Course - Bangkok

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